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Sales Cover Letter

An effective sales cover letter should quantify quota attainment, pipeline rigor, and leadership or collaboration.

Get inspired by this cover letter sample for saless to learn what you should write in a cover letter and how it should be formatted for your application.

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Morgan Patel

(555) 310-4422
morgan.patel@example.com
Dear Hiring Manager,

I am excited to apply for the Sales role. I have led teams to exceed targets through disciplined pipeline management, high‑quality discovery, and cross‑functional collaboration. In my current territory I finished at 118% of annual quota, added two net‑new strategic logos, and improved forecast accuracy by 10 points.

I coach to consistent, customer‑centric processes—qualification, multi‑threading, and clear next steps—while partnering with marketing and enablement to raise win rates.

Additionally, I build repeatable playbooks, dashboards, and QBR cadences that drive accountability and help the team focus on the highest‑leverage opportunities. This operational backbone reduces slippage and increases close rates.

I welcome the opportunity to help you deliver predictable growth.

Sincerely,
Morgan Patel

How to write a sales cover letter

👋Introduction

  • Include your full name and contact information at the top of your cover letter.
  • Start the cover letter by respectfully addressing the recipient by name.

📄Content

  • Use the first paragraph to explain why you would be a great hire as a sales.
  • Mention where you found the job post and your interest in the opportunity.
  • Briefly discuss your experiences, qualifications and accomplishments related to this opportunity.

💡Additional Tips

  • Highlight revenue growth, quota attainment, or pipeline improvements.
  • Mention sales tools or CRM proficiency (e.g., Salesforce).
  • Close with a professional sign-off and your name.